Hokkaido, Japan’s northernmost island, is a destination of pure natural beauty and cultural richness. Known for its dramatic landscapes, vibrant festivals, soothing hot springs, and world-class cuisine, Hokkaido offers a completely different experience from the bustling cities of Tokyo and Osaka. With each season painting a new picture — from snow-covered mountains in winter to colorful flower fields in summer — Hokkaido captivates travelers year-round.
Whether you’re an outdoor enthusiast, foodie, or culture lover, this island has something for everyone.
Let’s take a journey through the 10 top places in Hokkaido you can’t miss on your next trip to Japan.
1. Sapporo
The capital city of Hokkaido, Sapporo, perfectly blends modern urban energy with natural charm. Famous for the annual Sapporo Snow Festival, the city transforms into a winter wonderland every February with massive ice and snow sculptures.
In summer, visitors can enjoy beer gardens and local delicacies at the Odori Park Beer Festival. Don’t miss the Sapporo Beer Museum, a tribute to Japan’s oldest beer brand, and the lively Susukino District, filled with restaurants, bars, and entertainment. For food lovers, tasting the city’s signature Sapporo ramen is a must.
2. Otaru
Just a short train ride from Sapporo, Otaru is a romantic port town known for its nostalgic charm and scenic canals.
The Otaru Canal, lined with stone warehouses and gas lamps, is especially beautiful at dusk when reflections shimmer on the water. The town’s historical streets are filled with glass workshops, music box stores, and pastry shops selling the famous LeTAO cheesecakes. Don’t forget to explore the Otaru Aquarium and enjoy fresh sushi at the city’s renowned seafood markets. Otaru’s blend of history, craftsmanship, and seaside atmosphere makes it a favorite for couples and photographers alike.
3. Niseko
For ski lovers, Niseko is nothing short of paradise. Known internationally for having some of the best powder snow in the world, this mountain resort attracts winter sports enthusiasts from across the globe. The area features four interconnected ski resorts offering slopes for all levels, from beginners to experts.
Beyond skiing and snowboarding, Niseko also offers luxurious onsen (hot springs) with breathtaking views of Mount Yotei. In summer, the area transforms into a hub for hiking, rafting, and mountain biking. Niseko’s natural beauty and adventure-filled atmosphere make it a year-round destination.
4. Furano
Located in central Hokkaido, Furano is a place of pure color and tranquility. In summer, its rolling hills are blanketed with vibrant flower fields, especially the world-famous lavender farms at Farm Tomita. The fragrance and beauty of these fields create one of Japan’s most iconic summer scenes.
During winter, Furano becomes a popular ski resort known for its soft powder snow and family-friendly slopes. Whether you’re admiring the flowers in July or gliding down the slopes in January, Furano offers a stunning mix of seasonal beauty and rural charm.
5. Asahikawa
The second-largest city in Hokkaido, Asahikawa is best known for its incredible Asahiyama Zoo, one of Japan’s most innovative and beloved zoos. Visitors can observe animals in cleverly designed enclosures that mimic their natural habitats — penguins even walk right past guests during the famous winter Penguin Parade.
Asahikawa is also home to the Asahikawa Ramen Village, where you can sample delicious local ramen with rich soy-based broth. The city serves as a convenient base for exploring nearby natural attractions like Daisetsuzan National Park, making it perfect for both families and adventurers.
6. Daisetsuzan National Park
Nature lovers will find their paradise in Daisetsuzan National Park, the largest national park in Hokkaido. This vast wilderness is filled with volcanic peaks, alpine meadows, and pristine hot springs. Hikers can explore scenic trails that lead to stunning viewpoints, waterfalls, and even steaming volcanic vents.
In autumn, Daisetsuzan becomes one of the first places in Japan to display vibrant fall foliage, attracting photographers from across the country. During winter, it offers challenging backcountry skiing and snowshoeing. For a memorable stay, unwind in one of the park’s natural hot spring resorts, such as Sounkyo Onsen.
7. Hakodate
Situated in southern Hokkaido, Hakodate is a charming port city known for its rich history and breathtaking night views. The Mount Hakodate Ropeway takes visitors to the summit for one of Japan’s most famous panoramas — a glittering view of the city lights against the dark sea.
The Morning Market (Asaichi) is another highlight, where you can enjoy fresh seafood like crab, scallops, and sea urchin for breakfast. Stroll through Motomachi, the old foreign settlement, to see Western-style buildings and churches that reflect Hakodate’s international past. With its mix of culture, history, and beauty, Hakodate is a must-see destination in Hokkaido.
8. Shiretoko National Park
Recognized as a UNESCO World Heritage Site, Shiretoko National Park on Hokkaido’s eastern peninsula is one of Japan’s most pristine natural environments. It’s home to waterfalls, wildlife, and unspoiled coastlines where brown bears, foxes, and eagles roam freely.
In winter, you can witness the dramatic drift ice that floats in from the Sea of Okhotsk — an awe-inspiring natural event unique to this region. Popular activities include hiking, boat tours, and hot spring visits. Shiretoko’s raw beauty and ecological importance make it a paradise for nature enthusiasts and photographers.
9. Lake Toya
For travelers seeking peace and natural splendor, Lake Toya is an idyllic stop in southwestern Hokkaido. This volcanic caldera lake is famous for its crystal-clear waters and the active Mount Usu nearby. Visitors can enjoy scenic cruises, lakeside walks, or relaxing soaks in the Toyako Onsen hot springs.
In summer, nightly fireworks light up the sky over the lake, creating a magical atmosphere. During winter, the snow-covered landscapes offer a serene contrast, and the area’s cozy ryokan inns make for a perfect romantic retreat. Lake Toya embodies Hokkaido’s gentle side — tranquil, warm, and endlessly scenic.
10. Biei
Few places in Japan capture natural beauty quite like Biei, a small town surrounded by rolling hills and picturesque farmlands. Known for its “Patchwork Road,” Biei’s landscape is a painter’s dream, with fields of varying colors and textures forming a living mosaic.
The Blue Pond (Aoi Ike) is another famous attraction, with its mysterious turquoise water reflecting the surrounding birch trees. Each season brings a new charm — bright flowers in summer, golden fields in autumn, and pure white snow in winter. For photographers and nature lovers, Biei offers some of the most breathtaking vistas in all of Hokkaido.
Why Hokkaido Should Be on Your Travel List
Hokkaido is unlike anywhere else in Japan. Its wide-open spaces, untouched nature, and slower pace offer a refreshing contrast to the country’s crowded cities. The island’s four distinct seasons each reveal a different personality — snow festivals and skiing in winter, cherry blossoms and hot springs in spring, flower fields and festivals in summer, and fiery foliage in autumn.
Food lovers will also find paradise here. Hokkaido’s dairy products, fresh seafood, and local specialties like crab, scallops, and soft-serve ice cream are among the best in Japan. Every region has its own culinary delights, from Sapporo’s miso ramen to Hakodate’s seafood donburi.
Tips for Traveling in Hokkaido
Best Time to Visit: For snow sports, visit from December to March. For flower fields and outdoor exploration, June to September is ideal.
Getting Around: Renting a car provides flexibility, especially for exploring rural areas. Public trains and buses connect major cities conveniently.
Local Etiquette: Respect nature, follow onsen bathing rules, and be mindful of wildlife in national parks.
Currency: Most places accept credit cards, but small towns may prefer cash.
Hokkaido is a destination that captures the heart with its purity, diversity, and spirit of adventure. Whether you’re skiing in Niseko, strolling along Otaru Canal, or gazing at the night view from Mount Hakodate, every experience feels authentic and unforgettable.
It’s a land where modern Japan meets wild nature — where steaming onsens, flower-covered fields, and snowy peaks coexist in perfect harmony. So, when you’re planning your next journey to Japan, make sure Hokkaido is at the top of your list — because it’s not just a place to visit, but a world to experience.
